"ALL WE ARE" Live Project
Campaign Film
My Role in the Team Project:
Film Shooting,Promotion Video Production,Event Idea Visualization
Collaboration with 'ALL WE ARE' Jewelry Brand
Through this project, we partnered with the 'ALL WE ARE' jewelry brand for a live initiative. The campaign film we produced emphasizes the significance of self-discovery and self-expression, highlighting the power of diversity and unrestricted expression. Our goal is to foster a world where every individual can freely express themselves.
Big Idea:
Highlighting how jewellery can help with self-expression and further improve mental wellbeing.
Consumer Focus:
Our consumers value self-expression and freedom. They seek a space where they can express their identity and emotions in a safe, supportive environment.
Brand Vision:
We designed our campaign location to reflect the brand's core values, with diverse content that keeps consumers engaged. The clean, minimalist aesthetic, represented by the white shirts as a blank canvas, emphasizes focus and authenticity.
Concept:
Our core belief is that customers should feel free to express themselves, focusing on happiness and well-being. We encourage individuals to stand out, not by appearance but by the qualities they bring to the world.
Conclusion:
This collaboration with 'ALL WE ARE' exemplifies the power of self-expression and diversity. Through our campaign film, we celebrate the journey of self-discovery and the importance of embracing individuality. We aim to inspire a world where every person feels empowered to express themselves freely, without limitations or judgment.
